Thursday, August 19, 2010

Four Ways to Kill your Home Remodeling Business



1. Not Having a Website

The Pew Internet Research Center indicates that:

88% use a search engine to find information.

81% look for information about a product or service that they are thinking about buying.

47% Use an online networking site like Facebook.

31% Rate a product or service using an online rating service (like Yelp or Angie’s List).

So basically if your home remodeling or contracting business does not have a website your customers cannot find you. You do want new customers, right?


2. Being disorganized


Missing appointments, losing documents, and getting off schedule will cost you money and clients. That is why smart contractors and home remodelers keep everything together by using some type of project management or scheduling software designed especially for them. We recommend the RemodelerPro software for home remodelers (of course). But seriously, home remodelers have a lot of balls to juggle at one time and you really need something which can keep you on track.

3. Lack of Trust


Consumers are wary of contractors. We all know this. So basically, every customer interaction you have needs to instill trust in a potential customer. From your website, to your telephone conversations, to your behavior and interactions during the estimate-- you need to project confidence, professionalism, and competence.

You can do this on your own, of course. But RemodelerPro has something built right into the software which can help you—customer access to their project. Instead of just telling your customers that everything is going well and that you are on top of all of the details, they can see for themselves. All they need to do is log in through your website and they can view their project details. They will know in an instant whether their project is on time and on budget—and they best part, they can share photos with their friends!


4. Forgetting the Follow-Up


How many times have you let a potential lead slip through your fingers because you lost their contact information, forgot to call them or were simply too busy? With the RemodelerPro software for home remodelers, managing leads and contacts is fast and easy. Create sales letters to send to prospective customers, use your customer list to send newsletters, or send satisfaction surveys on completed projects.


Keep your home remodeling business alive and try the RemodelerPro software today!

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